WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
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Retail Management
1. Is the Build-A-Bear concept a fad, or does it have staying power?
2. What can Build-A-Bear do to generate repeat visits to the store?
(1) What are the keys to making WeddingChannel.com a success from the perspective of the companies investing in it?
(2) Why would a retailer want to invest in a virtual community like WeddingChannel.com?
(3) Can you think of other retailers that might benefit from developing a virtual community?
1. Describe how accounting irregularities can play havoc with a firm’s reputation, supplier relations, and manager morale.
2. Discuss other means of measuring and improving financial performance at Dollar General.
3. What are the financial management pros and cons of Dollar General’s placing greater emphasis on perishables?
4. Evaluate Dollar General’s inventory management initiatives.
1. Evaluate Sports Authority’s new design in light of the retailer’s objectives.
2. Discuss the pros and cons of Sports Authority’s use of specialty boutiques instead of its previous warehouse format.
3. Develop a promotional campaign for Sports Authority to capitalize on “the authority” image.
4. Do you think the WTSA network will prove to be a major contributor to Sports Authority’s atmospherics or will it turn out to be a fad? Explain your answer.
Retail Management
1. What is Rainforest Café’s retail offering and target market?
2. Were malls good locations for Rainforest Cafés? Why or why not? What would be the best location types?
3. Many retailers have tried to make their stores more entertaining. In a number of cases, these efforts have failed. What are the pros and cons of providing a lot of entertainment in a retail store or restaurant?
1. Is the Build-A-Bear concept a fad, or does it have staying power?
2. What can Build-A-Bear do to generate repeat visits to the store?
(1) What are the keys to making WeddingChannel.com a success from the perspective of the companies investing in it?
(2) Why would a retailer want to invest in a virtual community like WeddingChannel.com?
(3) Can you think of other retailers that might benefit from developing a virtual community?
1. Outline the decision-making process for each of the Chens’ bicycle purchases.
2. Compare the different purchase processes for the three bikes. What stimulated each of them? What factors were considered in making the store choice decisions and purchase decisions?
3. Go to the student side of the Online Learning Center (OLC) and click on multiattribute model. Construct a multiattribute model for each purchase decision. How do the attributes considered and importance weights vary for each decision?
1. Is there an overlap in these two consumer segments?
2. Can Wal-Mart changes its image and appeal to an upscale shopper, or should it stick to loyal, cash-strapped customers?
3. Would you recommend that Wal-Mart purchase additional pages in Vogue magazine this year? Explain your rationale.
1. What is the target market of extreme value retailers like Dollar General and Family Dollar?
2. Why are customers increasingly patronizing these extreme value retailer stores?
3. How do extreme value retailers make a profit when their prices and average transactions are so low?
4. Can extreme value retailers defend themselves against general merchandise discount retailers like Wal-Mart, or will Wal-Mart eventually drive them out of business? Why?
1. Evaluate Sports Authority’s new design in light of the retailer’s objectives.
2. Discuss the pros and cons of Sports Authority’s use of specialty boutiques instead of its previous warehouse format.
3. Develop a promotional campaign for Sports Authority to capitalize on “the authority” image.
4. Do you think the WTSA network will prove to be a major contributor to Sports Authority’s atmospherics or will it turn out to be a fad? Explain your answer.
RETAIL MANAGEMENT
1. What can an independent retailer learn from this case?
2. What are the positive implications of this case with respect to the use of leased departments in department stores?
3. How can a mid-priced apparel store become a destination retailer?
4. How is Gap Inc. utilizing the principles of the wheel of retailing through its Gap, Old Navy, and Banana Republic divisions?
5. How can high-priced apparel specialty stores successfully compete against full-line discount stores?
6. What role should the Internet play for apparel retailers?
7. Can an apparel retailer prosper in the future if it does not engage in multi-channel retailing? Explain your answer.
1. What overall conclusions do you reach after reading this case?
2. How can apparel retailers compete with Wal-Mart?
3. Does cross-shopping affect apparel retailing? Is this good or bad? Why?
4. What are the retail implications of this statement ``American consumers are not trendy – either at work or play?’’ Do you agree with the statement? Explain your answer.
5. How could the information cited in the case be used in a retail information system?
6. Devise a questionnaire to determine what improvements the loyal customers of an apparel store chain would like to see in the chain.
7. What additional consumer-related information would you like to review about apparel shoppers besides that stated in the Case?
RETAIL MANAGEMENT
Q.1) What is the purpose of developing a formal retail strategy? How would a strategic plan be Used by a college book store? (10 Marks)
Q.2) Do you believe that customer service in retailing is improving or declaring, if yes, why and If no why? (10 Marks)
Q.3) What are the expected and augmented value chain elements for the following retailers.
a) Fast food restaurants
b) Motel
c) Local pharmacy
Q.4) What do you understand by service retailing. Explain the unique aspects of service
Retailing with suitable examples. (10 Marks)
Q.5) Explain the wheel of retailing. Is this theory applicable in today’s context. Why or why not?
Q.6) Compare a single channel and a multi-channel retailing. State the advantages and
Dis-advantages also. (10 Marks)
Q.7) a) Explain non-store retailing with example (10 Marks)
b) Explain the 30 days rule for direct marketers.
Q.8) Explain the characteristics of retail training methods? (5 Marks)
WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 – 09902787224
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