WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
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CONSUMER
BEHAVIOR
1. What does the purchase of a product like Nike mean to Sunder
Singh?
2. What does the story say about our society and the impact of
marketing on consumer behavior?
1. Explain how the above-mentioned information is likely to
benefit a marketer?
2. Which of the above mentioned types are likely to respond to
sales promotion? Explain.
3. A manufacturer of personal care products in the premium
segment starts frequent sales promotions. What is likely to be the impact on
the above-mentioned types?
1. What is likely to be the decision process in case of
choosing an airline?
2. Would this plan suggested by the vice president help in
convincing the customers to use Star Airways? Give your reasons.
1. Has Shobha identified the best target market for Mouse-Rid?
Why or why not?
2. Does Shobha have enough needed data on consumer behaviour?
What type of consumer research should Shobha conduct?
3. What type of advertising can influence consumers for this
type of product?
1. Discuss the nature of problem(s) in this case?
2. Suggest the kind of consumer research needed?
3. How should Golden Glow be positioned/ repositioned to bring
about the desired change among consumers? Give your reasons.
1. Why would some consumers have high-involvement levels in
learning about this sales promotion?
2 Is a level of 75 per cent comprehension realistic among
those who become aware of an ad? Why or
why not?
3. Do you think such promotions are likely to influence the
quality image of the retail store? Explain.
Consumer Behavior
1.
You are the brand
manager of a new line of light weight autofocus, economically priced digital
cameras. Describe how an understanding of consumer behavior will help you in
your segmentation strategy and promotion strategy. What are the consumer
behavior variables that are crucial to your understanding of this market ?
2.
Gillette, an
established market leader in shaving products, is planning a foray into skin
care products for men. How can the company use stimulus generalization to
market these products ? Can instrumental conditioning also be applied in this
marketing situation ? How ?
3.
You have been asked
to advise a means wear apparel manufacturer, to help them suitably segment
their market and identify the most appropriate target segment. The company manufactures
both formal and casual wear, and has a stylish, up market range. You want or to
apply the VALSII typology to help them identify the target segments. Explain
how would you utilize this approach and which segments would be the most
appropriate for this manufacturer ?
4.
Discuss the
components of an attitude. Taking the example of a consumer enable purchase
decision, explain what functions do attitudes play in consumer decision making.
5.
How as a marketer
of home appliances, would you use the knowledge of post purchase evaluation by
consumer, to ensure that your consumers do not experience any dissonance ? Describe the response strategies you will
follow
6.
“Consumers are always right, but not always” -
Agree (or) Disagree, Support your arguments with and examples
Consumer Behavior
CASE 1-TUDOR FASHION
4. What kind of information was the basis for the CEO's Decision about
Tudor shoes?
5. Analyze the pros and cons of prashant's decision about Tudor.
6. Suggest an approach which in your view might have
been successful in changing consumer's perceptions and attitudes about Tudor
shoes.
7. You are marketing communication consultant. Suggest an ad campaign to
help Tudor establish a
premium image for its shoes.
7. Analyze the case and identify the significant issue.
8. What is the consumer's involvement in such a product category?
9. What strategies would you recommend to change consumer's attitude
towards the brand?
10. Why have attempts to reposition the brand failed?
Has it anything to do with consumer's attitudes or appropriateness of
communication messages?
1. What is the significance of acquiring a tattoo in
India? Are tattoos considered a way of making a personality statement/
2. Contact two educated persons who wear a tattoo
(just not the name).Interview them to find out what does it mean to them?
3. Interview
three of your friends. Find out about their self- concepts and what kind of
tattoo would they like have.
1. In a traditional society, what factors will influence the buyer
Behaviours?
2. What is likely to be the level of consumer
involvement, and what advertising message and media will you recommend? Give
your reasons.
1. Discuss whose decision it was to buy a
microwave and when was the purchase decision made.
2. What factors influenced the purchase of the microwave?
3.
What is likely to
be the post-purchase behavior in this case and what is the significance of such
behavior?
4. What is the significance of post-purchase behavior for the marketer?
CONSUMER
BEHAVIOR
1. Would marketing in foreign countries require study of a
popular country’s culture aspects and buyer behavior before marketing Khadi
there? What aspects would need to be studied?
2. Suggest an approach to make Khadi garments popular among
Indian youth.
1. Discuss whose decision it was to buy a microwave and when was
the purchase decision made.
2. What factors influenced the purchase of the microwave?
3. What is likely to be the post-purchase behavior in this case
and what is the significance of such behavior?
4. What is the significance of post-purchase behavior for the
marketer?
1. Identify the relevant major problems and issues in this
case.
2. Suggest a strategy to rectify the problems.
1. Why would some consumers have high-involvement levels in
learning about this sales promotion?
2. Is a level of 75 percent comprehension realistic among those
who become aware of an ad? Why or why not?
3. Do you think such promotions are likely to influence the
quality image of the retail store? Explain.
1. What is the significance of acquiring a tattoo in India? Are
tattoos considered a way of making a personality statement/
2. Contact two educated persons who wear a tattoo (just not the
name).Interview them to find out what does it mean to them?
3. Interview three of your friends. Find out about their self- concepts
and what kind of tattoo would they like have.
CONSUMER
BEHAVIOR
1. What does the purchase of a product like Nike mean to Sunder
Singh?
2. What does the story say about our society and the impact of
marketing on consumer behavior?
1. Explain how the above-mentioned information is likely to
benefit a marketer?
2. Which of the above mentioned types are likely to respond to
sales promotion? Explain.
3. A manufacturer of personal care products in the premium
segment starts frequent sales promotions. What is likely to be the impact on
the above-mentioned types?
1. What is likely to be the decision process in case of
choosing an airline?
2. Would this plan suggested by the vice president help in
convincing the customers to use Star Airways? Give your reasons.
1. Has Shobha identified the best target market for Mouse-Rid?
Why or why not?
2. Does Shobha have enough needed data on consumer behaviour?
What type of consumer research should Shobha conduct?
3. What type of advertising can influence consumers for this
type of product?
1. Discuss the nature of problem(s) in this case?
2. Suggest the kind of consumer research needed?
3. How should Golden Glow be positioned/ repositioned to bring
about the desired change among consumers? Give your reasons.
1. Why would some consumers have high-involvement levels in
learning about this sales promotion?
2 Is a level of 75 per cent comprehension realistic among
those who become aware of an ad? Why or
why not?
3. Do you think such promotions are likely to influence the
quality image of the retail store? Explain.
WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 – 09902787224
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