WE PROVIDE CASE
STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT
REPORTS AND THESIS
ARAVIND
- 09901366442 – 09902787224
EVENT MANAGEMENT
- Study a mega Event that you have
enjoyed and chart out the pre during and post-event activities. Also
study in detail the Planning, Organizing, Staffing, Leading and
Controlling functions involved in the effort.
- Select a Family event and study the
costing aspects involved in organizing it. Break up the costs into
relevant categories, analyze the cash flow, note down in detail the
negotiations with suppliers and finally carry out a variance analysis of
the actual cost vis-à-vis the budget.
- Redesign the above event into a
commercial idea and look at it from an event organiser’s perspective.
Carry out the pricing based on the clientele that you intend to attract,
the target audience and how you intend to attract them, whether the event
would be a fully ticketed or invited show, what would the audience size
be, and finally, how much margin would you like to retain.
- Look up today’s newspaper and
identify any five events that interest you. Carry out a research for
finding out the following information:
a) Who are the event organizers?
b) For whom are the events being organized
i.e. who are the event organizer’s clients?
c) Who are the target audience for each
event?
d) What is the event infrastructure
involved?
e) Where are the events being held i.e.
identify the venues. Also analyse why these specific venues were chosen?
f) What is the networking mix on the media
front?
g) Analyze and list down as many reasons
that you can identify as to why the clients are using events?
- A tyre manufacturer approaches an
event management company as a client and is looking to sponsor a sports
event with the objective of market development with a positive brand
identity and association with popular sportsmen and women so as to project
a youthful image among both male and female target audience. Create a
Popularity Share Matrix for the different types of sports such as Soccer,
Cricket, Basketball, Table Tennis etc. that might interest the client and
recommend
a)
A particular sport that the client should
consider sponsoring.
b)
A
particular event in the chosen sport.
c)
The
risk level appropriate for the clients.
d)
Chart
out the event’s objectives and strategies.
- Identify a favourite event that you
have attended or know about, break it down into 5 C’s of events. Identify
5 major clients you would like to resell the above event to and then
redesign this event tailored to the needs of these prospective clients.
- Select an event, taking into
consideration the Frito-Lay Test Marketing Example and establish the key
elements of such an event, both at micro level and at the integrated
level.
- Identify an event that you like,
that is being broadcast live on TV while being performed in front of a
live audience. Identify the sponsors and do some research on them to find
out about their products or services, financial health, life cycle stage
etc. Follow the event carefully for pre and post event promotion activity.
Attend the event and observe the positioning of the sponsors boards.
Interact with the event managers to find out the cost of advertising during
the event and what other costs that the sponsors have borne to make a
success of their association.
- Select an event organizer and carry
out the entire analysis for that company in the form of a case study.
Chart out the various matrices given above and recommend steps that would
help the company under observation to grow exponentially.
- Select any local event that is yet
to happen. Try to understand the clientele that might be attracted to
sponsor such an event. Understand the networking elements and finally, call
or visit any one of the sponsors to find out exactly what was expected out
of the event and what defined a successful event for the sponsor, how was
the evaluation carried out and what was the result?
EVENT MANAGEMENT
1) Discuss the occupational safety of the
staff concerned?
1)
Discuss the health issues of the staff concerned?
2) What are the responsibilities of the
management in each of these cases?
3) What are some solutions?
1 ) Is permission required to use the
parking lot, and if so, from whom?
2) What
are the implications of charging an entry fee? Would you recommend this?
3) Do
you need a liquor license of alcohol is not sold?
4) Who
is responsible for underage drinking?
5) What
would happen if a fault in the wiring caused someone to be electrocuted?
6)
Should the police be told about
the party?
1) How
could this person’s needs be better catered for?
2) Are
these any strategies for helping to motivate this volunteer?
3) What
leadership approach would you take to managing your event team?
4) Is a different approach needed for
managing paid staff and volunteer staff? Explain.
1) Define
the term Protocol?
2) Comment.
Protocol for speakers?
3) Explain
the seating protocol if you happen to be hosting an official state function?
4) Explain
the Rules of Flag Flying?
EVENT MANAGEMENT
1)
What are some of the things that could go wrong, or have wrong at similar
events?
2)
List three ways in which the organizers were negligent?
3)
List three ways in which the event could have been improved?
4)
This event was described to the authorities as a cultural festival. Do you think
it
belongs
in that category?
1)
What are the some of the Safety risk associated with this event?
2)
Who is responsible for the safety of the venue and the audience?
3)
With whom should you discuss the risks associated with your event concept?
4)
How could the risks be reduced?
1)
Can the sponsor’s involvement lead to some benefit for the organization in
terms of
increased
profile or increased sales?
2)
What other benefits are there?
3)
Will it be time-consuming for their staff?
4)
Define the term sponsorship in brief.
1)
Who will be responsible for security (probably more than one body)?
2)
What are some of the potential security problems?
3)
What are the occupational health and safety issue?
4)
What steps can be taken to prevent a security incident?
5)
What plans should be in place should an incident occur?
WE PROVIDE CASE
STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT
REPORTS AND THESIS
ARAVIND
- 09901366442 – 09902787224
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