Thursday 30 July 2015

Customer Relationship Management. 9901366442. docx.docx

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CUSTOMER RELATION MANAGEMENT


a) Is CRM Ashley Judd?
b) Sales Force Automation
c) Communications in CRM
Q2) Explain briefly the concept of Enterprise Marketing Management.
Q3) Define customer relationship Management and explain its features
Q4) Distinguish between Supply Chain + Demand Chain
Q5) Discuss the CRM Strategy: First in Plan, First in Implementation
Q6) Implementing CRM is like Dancing to the Music explain this statement in context
with CRM strategy
Q7) Discuss in brief the future of CRM.
Q8) What is Vertical zing CRM .discuss CRM as Of the People, By the People,
For the People.

CUSTOMER RELATION MANAGEMENT

1) Electronics market is a booming market, for a given product there are many
manufacturers having different features in their respective products. A customer,
who does not have knowledge of intricate features at electronic products and
practical significance as features, may choose wrong product. How this situation is
effectively addressed? What principle of CRM is implemented here & how?

2) The difference between physically going to book store & e- shopping is use of a
website as a link between buyer & seller. How this link is made secure &
trustworthy by amazon.com? How does this issue of trustworthiness affect
popularity of company? What steps are taken for customer retention!

3) Practically thousands of products, costing & features are advertised on
amazon.com. These products are viewed, judged & compared by customers from
all over the globe. How is it ensured that every customer gets a personalized
experience of shopping? Does the difference in cultures of customers from different
countries affect policy of marketing?

4) How is effective marketing achieved at minimum cost? What special effort is taken
to meet expectations of customers? Are the strategies of company affected by
global experts? How is why?

5) Enlist the types of problems arising during the process of e-shopping. How are
customers involved in identifying & solving them? Won’t it be enough to appoint a
expert team to do this & rely on their judgment. After all, expert opinion is always
sought by a company while formulating strategies. How transparently is this done?

6) Customers are, in most of cases, unaware of installing method of electronic
products. Trouble shooting too, is a major part of past order follows up. If,
customers are from far distant areas & states, how is all this done with minimum
cost? How is CRM relevant in this contest?

CUSTOMER RELATIONSHIP MANAGEMENT

CASE STUDY : 1

What do you think about traditional CRM, version changed from CRM to CMR, about
social CRM, comment and explain in detail differences between traditional CRM and
Social CRM.

CASE STUDY : 2

What do you think about the characteristics and the impact of the model explain in
detail.

CASE STUDY : 3

Do you have any idea how many ways social media fits into customer engagement
strategies, explain in detail.

CASE STUDY : 4

Can you explain in detail Tenets and principles of the New Model.



Customer Relationship Management
                                      


  1. Define different types of customers, their relationship styles and types of relationship.
  2. Explain all building blocks of CRM plan with proper examples.
  3. Explain 360° view of analytical CRM with diagram.
  4. "Relationship needs arise out of few goals". Discuss.
  5. Draw a list of Parameters involved in defining technical requirements.
  6. “CRM is emerging as a most important factor affecting business growth”. Explain the statement.
7.      What do you mean by Sales Force Automation? What are the advantages of sales force automation?
8.     Differentiate between partner Relationship Management and Customer Relationship Management. What is the necessity of CRM? Discuss.

Customer Relation Management


1. What is customer service? Explain Maslow's hierarchy of needs.
2. Give four sample statements showing empathy.
3. Mention any four types of customers while prospecting.
4. Why is corporate culture important?
5. What is reasoning? State the different types of reasoning.
6. Define life skills and state their importance.
7. Set a SMART goal for yourself for the next 3 months.
8. What are the different types of customers? Describe any two types with examples?


CUSTOMER RELATIONSHIP MANAGEMENT

1. Define customer relationship management & what are the different factors that influence buying behaviour?
2. Discuss consumer purchase decision process giving one real time example
3. State the importance of customer relationship building. State the different levels of relationship marketing & tools used to develop strong customer bondage
4. What do you mean by customer interaction management? Discuss the routes & factors influencing CIM
5. What do you mean by a loyal customer & discuss loyal customer ladder?
6. Please write a short note on Customer Life Cycle.
7. Please write a short note on Disadvantages of CRM with Indian context.
8. Explain the two dimensions to CRM – Customer facing and Company facing


WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 – 09902787224


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