Thursday 30 July 2015

E COMMERCE MANAGEMENT.9901366442.docx

WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS

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E-COMMERCE MANAGEMENT

Case 01 GM’s E-Business Strategy
Issues
1. What do you understand by the E-Business strategy implementation across an organization’s value chain?
2. What are the rationale and benefits associated with e-commerce initiatives in
an automobile company?
3. What are the Channel conflict arising from e-business initiative?

Case 02 : Marriott’s Customer - Focused E- Business Strategy
DELIGHTING CUSTOMERS
Issues
1. Bring out the facts of the case.
2. Identify the various E-business initiatives.
3. What are the strategies an organization to focus in order to excel in the E-business.
4. Apart from the facts provided in the case, what other initiatives you can project keeping in mind the
success of an organization towards E-business.
Issues
1. Taking out the facts of the case , Bring out the importance of a customer-focused e-business strategy
in the hospitality industry.
2. Establish the role of IT in integrating different business processes to make them more customer oriented based on your understanding of the case.

Case 03
E-Strategies - Case Studies

Case 4 : A PROACTIVE APPROACH TO ENVIRONMENTAL RESPONSIBILITY
INTRODUCTION
ISSUES
(1) Why does Dell treat its stakeholders in a socially and ethically responsible manner?
(2) In your opinion, which of Dell’s strategies makes the most impact on the environment? Explain
your answer.
(3) Explain the importance of the “Energy Star” programme for consumers and businesses.


E-COMMERCE MANAGEMENT

CASE STUDY : 1
Mrs Geeta Kapoor is a middle aged lady, who is very fond of shopping. Uptill now she
always used the traditional methods of shopping. But one day her shopping activity can
stuck up due to unprecedented rains, that is when her neice brought up the idea of
internet shopping. Mrs Kapoor felt that while internet e-commerce might be a very
attractive facility to many customers, it does not solve all shopping problems for her.
Question :

1) What do you feel are the reasons for Mrs Kapoor above statement?
2) Explain the advantages and disadvantages of ordering the products online.
3) Use the Web site Evaluation Model and evaluate a couple of Web sites. Compare
the results of the two evaluations.
4) Compute an overall score to each of the sites along with reasons.


CASE STUDY : 2

Mr Laxman Shastri is a master in the commerce field and over the period he has
acquired a lot of computer literacy as he feels that the definition of E-Commerce put
forward as “Electronic Commerce is commerce enabled by internet era technologies” is
very true. But still a number or lot of concepts have to be understood along with the nature of the internet.
Question :
1) Explain packet switching
2) How does packet switching differ from a switched network.
3) Draw a simple diagram of hardware, network and software facilities utilized when an
e-shop is accessed from a home PC.
4) List the facilities available on the web.

CASE STUDY : 3

The recent introduction of EDI into Leroy Merlin, one of the larger DIY retailers in the
French market. The French DIY sector is fragmented with a few medium size chains
and many independent operators. This contrast with the UK DIY sector which is
dominated by a few large operators all of which have operational EDI Systems. The use
of EDI by Leroy Merlin will no doubt be emulated by the other players of comparable
size but it seems likely to contribute to continue the rationalization that is taking place in this sector in France.

Question :
1) For each stage of the business trade cycle, list the stage specific advantages and
disadvantages of using EDI.
2) What problems might be encountered in the above case with the implementation of
EDI?
3) EDI is typically applied to trade exchanges, orders, invoices etc but it can also be
used for non-trade purposes. Suggest how EDI might be used in this case?
4) Suggest any instances where a mature EDI supply chain can facilitate a change in the
nature of the product of service.

CASE STUDY : 4
Mr. Apte is retired manager from a multinational company. He worked in the Audit
department of the company. He has all his life done a great hard work. After the
system in the company became computerized he adapted himself to the computerized
environment. But still he does not feel comfortable with e-banking services and always
feels that the old system was only better.
Question :

1) Explain the reasons for Mr Apte holding the above views.
2) Explain what you mean by Internet banking?
3) What do you feel are the advantages and disadvantages of E-Banking?
4) How can the problems in Internet banking be resolved?


WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS

ARAVIND - 09901366442 – 09902787224

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