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Marketing Management
1. “Marketing research is the key to the success of a company.” Discuss the above statement, keeping in view an example of the recent past where application of market research helped in formulating the right marketing strategy.
2. Identify the advertising medium which is more effective in terms of cost and reach in relation to other media available to the marketer. Illustrate your responses with a specific advertising campaign.
3. As the marketing chief of a highly progressive herbal skin care company, poised to tap and penetrate the south Indian market, what kind of marketing organization you like to evolve?
4. All organization needs marketing”. Do you agree with this statement? If so, give reasons in support of your answer along with relevant examples from business and non-business sectors.
5. Define the term marketing. Discuss the scope and appropriateness of marketing function in satisfying human needs and wants. Given suitable examples.
6. Are intermediaries and their functions necessary aspects of marketing channels? Give reasons
Marketing Management
1. In what ways do the reference programs create added value for Siebel’s and Sun Microsystems’ B2B customers?
2. How might the reference programs help Siebel and Sun Microsystems predict demand for their products?
- How do you think the global reach of the Internet has affected the youth market at which MTV is aimed? Does this make it more or less difficult to devise programming that crosses borders? Why?
- What should MTVNI do to ensure that cultural traditions and varying styles of humor don’t negatively affect any of its new international programming?
- Find an upcoming film that has an official Web site. What feature does the site have? Which ones are designed to deliver information to the public and which are designed to capture information? How successful do you think this site will prove to be as a marketing research tool? Why?
- How can filmmakers control the information that appears on the internet? Should they take these steps why or why not?
- If Toyota was to broaden its target market for Scion, which segment or segments might the film include?
- How would you describe Toyota’s positioning strategy for the Scion?
- One industry consultant argues that cereal companies should be focusing on new-product innovations instead of on ways to repackage the same old products. Do you agree? Why or why not? Support your answer with evidence from the case or from your reading of the chapter.
- How can cereal manufactures reposition their brands in light of today’s hectic lifestyles and even changes in eating habits (like carb avoidance as advocated by the Atkins diet)? What would it take for you to perceive dry cereal as a convenient and healthy food? How do you think companies like Kellogg’s could use your answer to persuade the general public
MARKETING MANAGEMENT
1. Explain the modern developments in the concept and practice of marketing.
2. Explain the meaning and relevance of Marketing Environment.
3. Explain the procedure in Marketing Planning.
4. Discuss the basic principles of an organization design.
5. Explain pricing policy.
6. Discuss how will you select the appropriate media for advertisement.
MARKETING MANAGEMENT
1. Examine the developments in the concept and practice of Marketing.
2. Explain the concept and importance of today’s Service Marketing.
3. Explain the importance of consumer behavior for marketers.
4. What is the meaning of Advertisement and its difference with publicity? Explain.
5. Explain the process of recruitment.
6. Explain the techniques and methods for designing organization structure.
Marketing Management
1. What are the types of companies that pass through several stages of business orientation before fully adopting the marketing concept?
2. What are the important areas of management and business, both the marketing concept itself and as a result, the practices of marketing management have continued to evolve and develop?
3. What are the different marketing environments and their role of culture and sub culture?
4. What are the various marketing procedures that happen at various product levels?
5. Examine in detail the concept and importance of Service Marketing today.
6. Explain the various aspects of Recruitment.
Marketing Management
1. Write an essay on the Promotion Strategy in marketing.
2. Explain the different Marketing Environments and the role of Culture and Subculture.
3. Discuss in detail the unique characteristics of Service Marketing.
4. What is a Consumer Decision Process? Explain.
5. How is an Advertisement Copy developed? Explain.
6. Describe Branding Decisions and functions.
Marketing Management (Part – 1)
1. Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Explain.
2. Explain building brands through promotional measures.
3. What are the probable consequences of a protracted price war? Explain giving examples.
4. Explain the steps involved in a positioning process.
5. What are the precautions needed for guarding against product/brand failure? Explain.
6. Discuss the symptoms (according to prof. Levit) myopia can acquire in marketing.
Elective: Marketing Management (Part – 2)
1. How is a business success determined? Explain.
2. What are the factors outside the firm that affects the operations of a business? Explain with the help of figure?
3. Explain the principal sources from which data is obtained in Market Research.
4. Discuss the policies of price determination.
5. Explain the sales strategies in management of sales
6. What is Merchandising? Explain
WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 – 09902787224
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