WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
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Marketing Research
1. Write don a brief summary of all the answers given above. How does this differ from the analysis of structured-response questions?
2. Conduct Chi-square test to cross-tabulate and to understand the relationship between the independent and the dependent variable. Also calculate contingency coefficient and the lambda asymmetric coefficient to find the strength of the association between the two variables. Take Sample size as thirty. Analysis of cross-tabulation using SPSS software package would be required.
3. Using logistic regression proof that particular drug for women has characteristics that cause some of them an adverse reaction to a particular drug.
4. Use conjoint analysis to determine from a potential customer’s point of view, how important each attribute is to him. Also determine how much utility the customer derives from a given combination of these levels of attributes. The attributes are life, price and color.
5. Can you add to methodology section?
6. Distribute the sample of 75 among the different categories of respondents mentioned under “Sample Composition”.
MARKET RESEARCH
1. Discuss the relative merits of these options, indicating which one you would adopt if you were the Managing Director?
2. What type of study is this?
3. How would you develop a suitable scale for the proposed study?
4. Which scale would be most appropriate and why?
5. What would be the limitations of such a study?
6. What type of attitude scale is used in each of these questions?
7. Would you like to change any of these attitude scales? If so, indicate the change/s that you would like to make?
8. Critically examine the method used in this case for making projections of demand for formulations. What additional data would you need for making demand projections more realistic?
9. Discuss the idea containing the foregoing dialogue?
10. Identify more other areas/situations which may give rise to conflict between Management and Marketing research?
11. What suggestions would you offer to minimize such conflicts?
Marketing Research
1. What is conjoint analysis? How does it help in marketing research?
2. What is market segmentation? On what ‘basis a market is segmented?
3. What is factor analysis? How does it help in interpretation of results?
4. Discuss the situations under which Factor Analysis can be used ? List the steps involved in using Factor Analysis.
5. Describe the precautions that should be taken while conducting marketing research based on secondary data.
6. What are the different Probability Sampling methods ? Explain with the help of examples.
7. Prepare a suitable marketing research proposal for helping GSL.
8. Develop a suitable questionnaire for the above proposal.
WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 – 09902787224
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