WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 – 09902787224
MARKETING MANAGEMENT
1) Why did Richard not able to jell with local conditions?
2) If you were Richard ,What would you do
1. Explain how you will methodically go about compiling the requested information covered in the seven questions for management. Include in your explanation an estimate of the expense involved in obtaining the information.
2. Develop a 10-question questionnaire for the purpose of making a survey.
1. Describe the consumer behavior differences among laundry products’ customers in Brazil. What market segments exists?
2. Should Unilever bring out a new brand or use one of its existing brands to target the north-eastern Brazilian market?
3. How should the brand be positioned in the marketplace and within the Unilever family of brands?
1. How does Ryanair’s pricing strategy account for its successful performance to date? Would you suggest any changes to Ryanair’ pricing approach? Why/why not?
2. Is the ‘no-fares’ strategy a useful approach for Ryanair in the short term? In the long term?
3. Do the issues facing Ryanair threaten its low-fares model?
1. Why did LEGO encounter serious economic difficulties in the late 1990s?
2. Conduct a SWOT analysis of LEGO and identify the company’s main sources of advantage.
3. Critically evaluate the LEGO turnaround strategy.
MARKETING MANAGEMENT
1. What have been the key success factors for Nike?
2. Where is Nike vulnerable? What should it watch out for?
3. What recommendations would you make to senior marketing executives going forward? What should they be sure to do with its marketing?
1. What have been the key success factors for Disney?
2. Where is Disney vulnerable? What should it watch out for?
3. What recommendations would you make to their senior marketing executives going forward? What should it be sure to do with its marketing?
1. What have been the key success factors for HSBC?
2. Where is HSBC vulnerable? What should it watch out for?
3. What recommendations would you make to senior marketing executives going forward? What should they be sure to do with its marketing?
1. What have been the key success factors for Krispy Kreme?
2. Where is Krispy Kreme vulnerable? What should it watch out for?
3. What recommendations would you make to senior marketing executives going forward? What should they be sure to do with its marketing?
1. What are the key success factors for Southwest Airlines?
2. Where is Southwest Airlines vulnerable? What should it watch out for?
3. What recommendations would you make to senior marketing executives moving forward? What should they be sure to do with its marketing?
1. What have been the key success factors for Wal-Mart?
2. Where is Wal-Mart vulnerable? What should it watch out for?
3. What recommendations would you make to senior marketing executives going forward? What should the company be sure to do with its marketing?
MARKETING MANAGEMENT
1. Discuss the role advertising plays in increasing brand awareness and brand loyalty among consumers, especially for products that have very subtle differentiable attributes. In the above context, examine the impact Absolute advertisements had on its target audience. Do you think the advertisements fulfilled their purpose?
2. ‘The Absolute advertising campaign is successful because it is contemporary.’ How did TBWA maintain the ‘freshness’ of the Absolute campaign? Discuss with respect to the brand’s association with different media: art, fashion, technology and music.
3. Even though Absolute ads have been depicted in different media, the central theme of the campaign has remained unchanged (the bottle and the two-word slogan) over the years. In light of the above statement, do you think that the campaign will manage to hold sway or lose in impact in the near future? Give reasons to support your arguments.
1. Analyze Tesco’s Club cards scheme in depth and comment on the various customer segmentation models the company developed after studying the data gathered.
2. How did Tesco use the information collected to modify its marketing strategies? What sort of benefits was the company able to derive as a result of such modifications?
3. What measures did Tesco adopt to support the CRM initiatives on the operational and strategic front? Is it enough for a company to implement loyalty card schemes (and CRM tools in general) in isolation? Why?
1. How has Preta Manger positioned its brand?
2. Explain how the different elements of the services marketing mix support and contribute to the positioning of Preta Manger.
1. Explain how you will methodically go about compiling the requested information covered in the seven questions for management. Include in your explanation an estimate of the expense involved in obtaining the information.
2. Develop a 10-question questionnaire for the purpose of making a survey
1. What have been the key success factors for Disney?
2. Where is Disney vulnerable? What should it watch out for?
3. What recommendations would you make to their senior marketing executives going forward? What should it be sure to do with its marketing?
INTERNATIONAL MARKETING
1. How does a company decide whether it should enter international markets or not? Is it always beneficial to enter foreign markets? Can companies shun international markets and still survive?
2. What are the most critical factors that determine success in global markets? Explain those taking suitable examples.
3. Take a stand on the following: A company should serve different country markets with standard offerings
ORA company should serve different country markets with customized offerings Justify your stand. Also advice how the company could take a decision on the above stated issue.
4. Discuss on the distribution structure that is used in a foreign market and indicate
how does a company decide such a distribution structure?
5. “To gain competitive advantage, a global company has to leverage its competencies
from all the locations where it has operations”. Critically analyze this statement
6. Elaborate on the Marketing Mix decision with regard to an international Market.
Substantiate your views by appropriate examples
7. Briefly explain the term Global Brand? How does a brand attain the status of
Global brand? Explain with suitable examples.
WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 – 09902787224
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