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MARKETING OF FINANCIAL SERVICES
1) Define the different types of scheme’s floated by mutual fund’s briefly.
2) Analyze the trend in different call rates in India.
3) Comment on the following statements.
a) Public Deposits are short term substitute for Money.
b) Public Deposits are addition to savings.
c) Direct acceptance of Deposits by companies pose threat to the working of credit policy in the economy.
d) The entries in the public deposit raises the debt/equity ratio of the companies.
4) Write a brief note on discounting service and its importance in money market.
5) The good absorptive capacity to government securities market has increased due to the disproportionate support by the RBI. Justify.
6) Give a brief note on different types of options and highlight the various services provided by them.
7) What are the drawbacks of foreign capital inflow.
8) What is the relationship between short term and long term interest rates.
MARKETING RESEARCH & ADVERTISING
1. Define IMC , what other than viral marketing can be a part of IMC?
2. Discuss the various personal selling processes and techniques? How would you sell a shaving blade to a customer on a retail counter?
3. Define Advertising and its advantages? How can you advertise manpower service, give 5 examples?
4. Design a sales promotion for a Pizza Company in Delhi by the name DAZGAUR PIZZA Target Market is teenagers and working class ?
Marketing Management
1) A leading American fast food company, which specializes in sandwiches and coffee, wishes to enter the Indian market. Having engaged you as consultant to scan the competition for them and identify existing opportunity, what products and firms would you consider as its competitors? What scanning techniques would you apply to analyze competition and submit the report?
2) One of the erstwhile leaders in the consumer entertainment electronics has hired your services as a marketing consultant to advice on possible diversification. The company has been considering several products for diversification; some of these are manufacturing and marketing dish antennas, creating a new entertainment company, or entering into feature film production. Evaluate these new product opportunities and give your recommendation to the company with proper justification.
3) If you are the purchase manager of an engineering company and you are required to buy consumables, spare parts, and machine tools, how would you use the Internet for buying these items and how would you evaluate the credibility of a vendor on the website?
4) If you are the purchase manager of an engineering company and you are required to buy consumables, spare parts, and machine tools, how would you use the Internet for buying these items and how would you evaluate the credibility of a vendor on the website?
5) A company wishes to launch a new toothpaste which can effectively prevent cavities and tooth decay. But the toothpaste market is highly crowded with multiple brands. Assume you were to evolve a marketing communication strategy. Which appeal will you use and why?
6) “The Indian market is in a growth phase yet the profit margins are declining but costs to serve a customer are increasing every day”.Given this situation many retail stores seem to be closing their shops in the Malls of Gurgaon. If you were to advise Pizza Hut which is one such retail outlet what advice will you give? What advice will you give to mall management?
7) What is strategic orientation? How relevant is it in the contemporary Indian environment?
8) The cable television industry is a relatively new industry in the country. It has been growing at a
high rate but is beset with several problems. A leading news magazine has decided to diversify into cable and satellite television and has appointed you as its marketing manager. How will you position your products? Whom would you target? What marketing strategy will you like to evolve
to gain a foot hold in the market?
Marketing Management
- From a marketing perspective, what has Guinness done to ensure its longevity?
2. How would you characterize the Guinness brand?
3. What could Guinness do to attract younger drinkers? And to retain its older loyal customer base? Can both be done at the same time?
4. Is the quick- pour concept a good or bad idea? Why?
- Discuss the micro and macro forces that are affecting the music industry.
- Based on this analysis, what strategic options would you recommend for both music publishers and music retailers in the current marketing environment?
Discuss the advantages and disadvantages associated with online distribution from a music label’s perspective.
1.} From a brand-building perspective, television advertising has two particularly important strengths. List and briefly explain these strengths.
2.} Prior research has shown that although consumers may have fairly good knowledge of the range of prices involved, surprisingly few can recall specific prices of products accurately. When examining products, consumers often employ reference prices. List the possible prices consumers use as their “reference.”
3.} Brands can be differentiated on the basis of many variables; however, four differentiation strategies are emphasized in the text. List and briefly characterize the three differentiation strategies.
Marketing Management
1. What elements of promotion mix would be more appropriate for the company
to market blood pressure instruments, and why?
2. What should be the long run promotional strategy for the company?
Discuss the micro and macro forces that are affecting the music industry.
1. Based on this analysis, what strategic options would you recommend for both music publishers and music retailers in the current marketing environment?
2. Discuss the advantages and disadvantages associated with online distribution from a music label’s perspective.
Marketing Management
- In spite of the rapid growth of marketing research, many companies still fail to use it sufficiently or correctly. List and briefly discuss five reasons why this might happen.
- Brands can be differentiated on the basis of many variables; however, four differentiation strategies are emphasized in the text. List and briefly characterize the three differentiation strategies.
- Prior research has shown that although consumers may have fairly good knowledge of the range of prices involved, surprisingly few can recall specific prices of products accurately. When examining products, consumers often employ reference prices. List the possible prices consumers use as their
reference.”
- What are the three types of costs a company might incur? How do they differ?
- From a brand-building perspective, television advertising has two particularly important strengths. List and briefly explain these strengths.
- Assume you are a marketing manager that wishes pursue a process of strategic brand management. List the four main steps that you would most likely go through to accomplish this task.
- How do opinion leaders mediate the affect of mass communications?
- Give an example of a “branded customer experience.”
WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 – 09902787224
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