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RETAIL MANAGEMENT
1. What are the advantages and disadvantages from the buyer’s and seller’s perspectives of purchasing merchandise through Internet auctions like eBay?
2. Will a significant amount of retail sales be made through Internet auctions like eBay in the future? Why or why not?
3. What are eBay’s competitive advantages? Will it be able to withstand the competition from other auction sites like Yahoo! And Amazon’s auctions?
1. What prices caused Courtney’s charge?
2. Which price would result in the highest profit?
3. What other factors should Courtney’s consider?
4. What price would you charge, and how many units would you order?
1) Knowing that the company wants a mixed-media ad campaign to support this event, prepare an ad plan for the general merchandise manager that costs no more than $40,000?
2) Work out the daily scheduling of all advertising?
3) Work out the dollars to be devoted to each medium?
4) Justify your plan?
1. What are the pros and cons of Enterprise’s human resource management strategy?
2. Would you want to work for Enterprise? Why or why not?
3. How does its human resource strategy complement the quality of customer service delivered by its representatives?
1) What are the advantages and disadvantages of the various alternatives Ruth Diamond is considering?
2) Do you nave any other suggestions for improving the store’s sales?
3) What would you recommend? Why?
1) What is the best way for the Home Depot to continue to grow?
2) Can Home Depot maintains its current market position with its new policies and increasing competition?
3) Will more efficient operations and increased centralization be effective in streamlining Home Depot’ business?
4) How might the shifts in corporate culture affect executives, management, and associates?
1) Can this type of advertising campaign improve Wal-Mart’s image in the eyes of associates, consumers, investors, and the press?
2) What else could Wal-Mart do to improve its reputation?
3) Go to Wal-Mart Stores home page at http://www. walmartstores.com and click on College Recruiting. Explore what this page has to offer. If a Wal-Mart recruiter came to your campus, would you consider Wal-Mart as an employer? Why or why not?
1) What, if any, are the differences in A & F’s and AE retail strategy?
2) What are the brand images of A&f and AE? What words and phrases are associated with each retailer’s brand name?
3) List other specialty apparel retailers that target the same customers as A&F and AE. How do these brands differentiate themselves in the competitive retail environment? Construct a product positioning map to illustrate.
4) Which retailer(s) has (have) the stronger competitive position? Why?
RETAIL MANAGEMENT
Q1) What are Retailing? Explain the functions of retailing.
Q2) Describe in detail various ‘theories of retailing’.
Q3) What are the several types of store locations ? Discuss.
Q4) Describe three type of shopping centers.
Q5) What is ‘customer relationship marketing’ ? briefly explain ‘Relationship Marketing strategies’ in Retailing .
Q6) What is meant by ‘Relationship Marketing’ ? Compare and contrast the relationship marketing in organized and unorganized retail sectors.
Q7) What are different ‘Retail promotion strategies’? Why media selection is a very important issue in retail management.
Q8) What do you mean by sales promotion? Write in detail different tools of sales promotion.
Retail Management
1. Do you think that people will buy merchandise related to movies? It yes please mentions the reasons.
2:- Suggest ways to overcome from piracy problems in movie merchandising?
3:- Suggest new type of merchandise that film producers can bring it to the market?
4:- Are you aware of Hollywood movie merchandise? If yes specify how they are different from bolly wood merchandise. Do you think that Indian consumer buy Hollywood merchandise?
1:- Do you think that virtual retailing channel will have consumer confidence?
2:- How the company should attract the modern house wife who addict to serials to watch home shop?
3:- Discuss the new product development strategies used in the case?
4:- Do you think Network 18’s segmentation is proper? Comment.
1. Analyze the pricing strategies adopted by café coffee day to establish its own identity amongst its competitors
1. Analyze the marketing strategies adopted by Sharma to promote his boutique-Mriganani.
2. What steps should Mr. Sharma take to promote the sales
Retail Selling
QUESTION: COMMENT ON ANY 8 OF THE FOLLOWING PROBLEMS:
1. The organized retail industry in India is faced with stiff competition from the unorganized sector.
2. There is a shortage of quality real estate and infrastructure requirements in our country.
3. Opposition to Foreign Direct Investment from small traders affects retail industry.
4. Very high stamp duties on transfer of property affects the industry.
5. Shortage of retail space in central and downtown locations also hinders the growth of retail industry.
6. Presence of strong Pro-tenancy laws makes it difficult to evict tenants and this is posing problems.
7. Land-use conversion is time consuming and becoming complex.
8. For settling property disputes, it consumes lot of time.
9. Rigid building laws makes procurement of retail space difficult.
10. Non residents are not allowed to own property except they are of Indian origin.
11. Prohibition of Foreign investment in real estate business.
12. Customs duties are levied on import of goods in India.
We are assessing distribution options for a new line of accessories (upscale purses, scarves, jewelry). Ideally. We would like to get into some of the upscale department stores. Since we are not familiar with entry into these channels,
QUESTION: How will you point us in the right direction as to how best to get started in making such contacts and getting the outlets interested in distributing my products? Where is the best place to get more information on supplying goods to retailers?
SECTION C 20 MARKS
The layout of my shop is poorly designed and I am not always able to keep an eye on all customers. Cameras and mirrors are out of the question at present and I frequently “lose” small items.
QUESTION: Is there an inexpensive theft deterrent that you could suggest?
WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 – 09902787224
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